Animation | Websites

A is for Albert

An animated alphabetical adventure exploring the highs and lows of parenting. Visit the website at



As any parent can testify, raising children can be inspiring, entertaining, demanding and everything inbetween. This project is an homage to the highs and lows.

I started this side project over three years ago. Like all non client work it has taken ten times as long as I thought it would. I put that down to the unforeseen issue of having to use all 26 letters in the alphabet, and secondly I’ve just been busy. It turns out the little man who inspired the whole thing is pretty demanding timewise, compounded by the fact that somehow that one little man became two. On top of that I’ve been trying to build a design agency ( It turns out that’s pretty time consuming too.

Truth be told I’m not entirely happy with it, but I’m proud of the fact that I’ve managed to finish it and can finally move on to something new. I’m also proud of the two little champions that inspired it. Their mum’s pretty awesome too.


It’s all about me, I love it!
Albie Lovelock

Eddie Lovelock


Illustration – Joe Lovelock
Animation – Joe Lovelock
Sound Design – Alex Miaris
Web development – Matt Collins