Atomico is a market leading tech VC. Every year they produce ‘The State of European Tech’ – the most comprehensive data-driven analysis of European technology. It has become an invaluable resource for founders, investors and policy makers whilst solidifying Atomico’s reputation as a thought leader genuinely committed to supporting the European tech eco system.


Comprising close to 400 charts across 50 articles the report is data and content heavy. To be of real value to a time poor audience it was critically important the information didn’t overwhelm the user. From a production perspective, there were challenges around the bespoke nature of the data-driven content and a tight time frame. Finally, the design needed to embody the Atomico values and fit coherently with all of their brand collateral.

We delivered: Data Visualisation | Bespoke Data-driven CMS | Website | Printed Report | Social Content | Presentation Decks


Through brand workshops, user interviews and data-analysis we established a clear understanding of the audience and their objectives. This translated into distinct user journeys that informed the site structure and functionality.

Meanwhile we worked closely with the Atomico team to define their work flow and identify the ways in which the content management system could make their lives easier.

Finally we explored creatively for ways to visually bring life to the content and engage the audience emotionally.


Building on the success of the 2017 iteration we added new functionality and developed an intuitive structure that allowed users to easily navigate and digest content. The visual design was kept clean with a focus on clear information hierarchy and considered use of colour. This combines to create a fresh and engaging user experience and a coherent look and feel across all related collateral.

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The site has had over 75K users and 500k page impressions in it’s first 3 months. This has been combined with extensive industry press coverage.

“Studio Lovelock were a valuable partner to us… They listened to us closely, pushed our thinking with great insights and, ultimately delivered a great final result. By the end of it, they felt like part of the SOET family and were a material reason for the success of the 2018 report.”

Tom Wehmeier – Atomico Partner