The BBC were running a campaign called ‘Do Something Great’ aimed at getting people to volunteer with a range of positive causes. We were asked to create a visual identity that could frame their social media campaign.
The visuals needed to stand out within peoples social streams, and reflect the upbeat tone. We created a series of looping animated icons in a clean vector style. The assets were then housed in a hexagon pattern as a nod to the communal aspect of the project.
Creative Direction – Joe Lovelock
Illustration – Tom Gaul
Illustration – Tiffany Beucher
Animation – Tiffany Beucher