Animation | Social

BBC – The Missing

A set of stop frame animations for a social media campaign that reached over 1.5 million viewers



We had the pleasure on working alongside BBC Creative to create a series of engaging stop frame animations to promote the hit BBC drama- The Missing across their social media channels.

The Missing is a television series exploring the emotional fallout of a child’s abduction not only on the family but on the wider community. With the show being a mystery, our task was to create a new animation every week to drive engagement and discussion around the show and the audience’s theories. We did this by adding new clues from past episodes and including fan theories that were shared online in order to prompt more debate and also interest in the show.

As you can see from the stats below, the campaign was a big success and we’re very happy with the work!


Studio Lovelock helped bring our ideas to life in a stunning way. They went above and beyond to create superb stop motion assets which played an integral role in the success of this hugely popular campaign.
Ashley Temple – Digital Studio Manager


Art Direction– Joe Lovelock
Art Direction– Gloria Bertazzoni (BBC)
Photography– Joe Lovelock
Animation– Joe Lovelock
Animation– Tiffany Beucher