The Hurricane Tapes is a true crime podcast series from BBC Worldwide. It tells the captivating story of Rubin ‘Hurricane’ Carter, a prominent boxer convicted of a shocking triple murder during the 1960’s.
How do we capture the essence of a complex story and entice potential listeners in? The aesthetic needs to be distinctive whilst shaping expectations as to the tone and content of the series.
We delivered: Visual Identity | Podcast Title Image | Social Assets | Series Trailer
STRATEGIC AND CREATIVE APPROACH
Working with a wealth of original artefacts dating all the way back to the 60’s, we explored a collage aesthetic that highlighted the depth of research and authenticity of this incredible story.
The authenticity of the source material served to generate a unique look and feel, comprising details, headlines and imagery bearing the signs of passing time. Overall the structure elegantly mirrored the piecing together of a rich multi-layered story.
Prominent coverage across BBC Social channels has helped the series jump to the top of iTunes podcast chart.
“Thanks again for your incredibly hard work. It has been a real pleasure working with you all and the end results are spectacular!”