Branding | Websites

Echo Location Talent Agency


A dynamic website reflecting Echo Agency’s energy and proactivity – firmly placed the agency in a league of its own

PROJECT DETAIL

Overview

Echo Location Talent are a music talent agency based in Camden, London. As well as representing acts across various genres of music, from drum & bass and grime, to pop and afrobeat, they also pride themselves on spotting and nurturing the big talent of tomorrow.

Our aim was to highlight their ‘on the ground’ and ‘in the know’ character by breathing new life into the established brand and bringing the ever moving landscape of the acts they represent into the foreground, showcasing that Echo Location Talent are at the forefront of what’s going on in the music scene.

Credits

Creative Direction – Joe lovelock
Design – Ant Jumratsilpa
Design – Tom Gaul
Web build – Martin Buckner
SEO – Jamie Griffiths
Project Management – Ben Jakob

CLOSE

Concept development

In order to deliver the most effective solution, we kicked off the project with a brand workshop, which fed directly into our UX strategy.

1. Workshop

The brand workshop involved a variety of participants within Echo agency to ensure every facet of the business is represented.

During the session, we dissected the brand essence, as well as identified key pain points in the current website.

2. UX

The workshop findings allowed us to develop a dynamic modular system in which the website builds upon.

Various functionalities are introduced to help Echo demonstrates their capability as a talent agency on a digital platform.


Visual Development

We explored a wide range of concepts to push the content and make use of the rich media available.

Responsive Design

The site is made up of modular content blocks, which are styled differently to create a dynamic, flexible, yet consistent look and feel.