BACKGROUND
Echo Location is a global talent agency that prides itself on not just representing, but also developing artists from right across the musical spectrum to ensure they reach their potential.
CHALLENGE
Working in a competitive industry Echo needed a distinctive brand identity that captured the essence of their business and set the quality of their service apart. We needed to establish strategic clarity around what made them unique and develop a creative expression that would resonate with an enthusiastic but demanding audience.
We delivered: Brand Positioning | Content Strategy | Visual Identity Toolkit | Website | Social Media Assets
STRATEGIC AND CREATIVE APPROACH
Workshops and staff interviews revealed a committed team driven by a genuine love for the music and events they were involved with. Echo were clearly an integral part of the scene – promoting and guiding big name talent, putting on genre defining events and nurturing the stars of the future.
It was this integrity and authenticity of the team along with the vibrancy of their live events provided the start point for our creative exploration. We sought inspiration from event fly posters, their bold use of typography and their repetitive display in urban spaces.
SOLUTION
We created an in-your-face aesthetic that captured the energy of the music scene they represent. The street poster inspired identity comprised bold graphic shapes, vibrant colour, striking typography and eye-catching photography.
The results are vibrant and distinctive aesthetic that works across the full spectrum of brand collateral.
Brand Guideline
Website - Responsive
Social Media
RESULTS & TESTIMONIALS
The process helped provide clarity on the company values and establish the importance of brand within the business. Meanwhile the site has seen a steady growth in traffic.
“Our go-to design agency for all new projects. Studio Lovelock help facilitate a seamless transition from concept to final product and their support has been key in helping us understand more about our own products.”