Echo Sports is a sub brand of Echo location that provides management for elite athletes. Built on trust and extensive experience they exist to help their clients fulfil their true potential.
Echo Sports needed an easily digestible brand story that resonated with the bold ambitions of aspiring athletes at the highest levels of sport. An extension of the Echo talent brand, the identity needed to separate Echo Sports from their competitors and provide the foundation for their growth.
We delivered: Brand Positioning | Content Strategy | Copy-writing | Visual Identity Toolkit | Website | Presentation Decks
STRATEGIC AND CREATIVE APPROACH
Our workshops revealed a business with the best interests of their clients firmly at the centre. This integrity was combined with a solid understanding of the players aspirations and the challenges they faced day to day.
Our goal was to create a brand that new talent would want to be a part of. It needed to be clear and straight talking but with personality and ambition. We took a lead from urban youth brands and of course the existing Echo identity.
We created a dynamic identity centred on great copy, a distinctive colour palette and striking photography. The result makes for clear messaging that cuts to the heart of their offering packaged in a manner that is aspirational and emotionally engaging.