LeapFrog are a bold dynamic company challenging the conventions of the investment industry and achieving huge social impact in emerging markets.



As a company it was critical they appealed to potential investors as credible and capable, the challenge was to balance this with the socially conscious nature of their investments. The design needed to reflect their innovative approach without disassociating them from an essentially conservative industry.

We delivered: Brand & Content strategy | Website | Comprehensive Brand Collateral

Brand Guideline


Taking a lead from editorial and print design, the goal was to establish an understated authority underpinned by an energy and enthusiasm. We focused on strong use of typography, bold imagery and careful use of white space. This gives the content room to breathe rather than bombarding viewers with information, whilst still retaining a strong sense of design and distinctive aesthetic that sets LeapFrog apart.

Social Assets


The consistent application of their brand identity across all touchpoints and the considered design of their website have helped shape perception of the brand. The website LeapFrog also picked up Best Website Award at the Investment Week Investment Marketing and Innovation Awards 2018.

“Studio Lovelock have been a fundamental asset to LeapFrog Investments over the last 4 years. They consistently provide creative ideas, professional execution and friendly communication. We consider them part of the LeapFrog family.”

Clare Furlonger, Brand & Marketing Manager