GroundSure launched an online mapping application that allowed users to identify potential risks in a particular area and download the relevant maps.
The brand needed a comprehensive visual identity that reflected a sense of precision,technical data and simplicity. To supplement the logo, we created a stylised map, a suite of icons and subtle grid texture that referenced data and mapping.
This clean graphic style was then applied to their responsive marketing site, a product film and the product interface. The result is a distinctive and coherent identity.
Creative Direction Joe Lovelock
Logo Design Pascal Barry
Website Design Joe Lovelock
Animation Joe Lovelock
Sound Design Matt Stephens