Your website is the keystone of your brand’s digital communications. It should engage users emotionally while delighting them with intuitive, easy-to-complete journeys. We specialise in crafting beautiful websites which drive users to take action.
Our Creative Process
Over the years we’ve refined a methodology that promotes strategy, creative flair and robust project management. We’ll work closely with you to establish a framework for objective decision making. This gives us the creative freedom to get beyond the generic without losing sight of the project goals.
Initially we focus on understanding what makes your business tick, why you’re unique and what the primary goals of the website are. We’ll work with you to define clear objectives for the project and start to consider the most effective ways of achieving them.
Workshop | Research | Strategy | Positioning | Tone of voice
We’ll work together to pin down the key messages that the site needs to convey, and explore different ways of communicating them. Together we’ll make a plan to ensure that you have all the content needed to support user journeys now and in the future.
Strategy | Positioning | Tone of voice | Copywriting
User Experience design
We translate the content into a hierarchical website structure built around the primary tasks we want the user to perform. This is visualised through wireframes and basic prototyping, which allows us to decide on the functionality without getting distracted by the visual design.
Concepting | Wireframes | Initial Prototyping
Interface & Visual Design
We’ll find distinctive and exciting ways to visualise your brand and communicate your values. Measuring the best designs against the core objectives, we’ll refine them through several rounds of feedback and development. The chosen visual direction is then applied to the wireframes, keeping a close eye on usablility.
Moodboards | Visual Design | Feedback | Development | Prototyping
Build & Test
We then translate the visual designs into a fully functioning site. Key journeys are tested with users and refined if necessary. Once complete, we fully test the site across all browsers and devices, ensuring everything is finished to a high standard.
Development | Upload Content | User Testing | QA
Handover & Ongoing Support
To make sure you’re comfortable using the site and updating content we supply training and helpful user guides. We provide ongoing support, responding swiftly to help with any issues that may occur during handover. We also recommend ongoing tech support to ensure this critical business infrastructure is kept up to date and secure.
CMS Training | Technical Support | Site Maintenance
“Studio Lovelock really understood the brief for Newslink and were able to guide us on making an informative, but engaging website that really summed up the brand.
At Global, we now use it as an example of an effective trade marketing tool.”
Global | Commercial Marketing Manager