Branding | Websites

Atomico – The State of European Tech 2018 Website

A complex data driven site for Atomico’s annual European tech report

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The State of European Tech is an industry leading report researched and written by Atomico. The success of 2017’s report had revealed a vast appetite for the information and with the 2018 release they were eager to take it to the next level. Collaboratively we explored ways to improve the digital experience by listening to our key users and honing down our UX skills.

We refined and upgraded the bespoke content management system that allowed the team to create, edit and manipulate charts alongside more standard content. The challenge was to balance the density and complexity of the content with a clean yet enticing visual aesthetic that created a distinctive identity without compromising the clarity of the information.

The site was launched at the internationally renowned tech conference Slush, alongside prominent coverage from the business media.


  • UX & Visual Design – Joe Lovelock
  • Development – Matt Collins
  • Development – Mike Allanson
  • UX & Visual Design – Ant Jumratsilpa
  • Project Management – Ben Jakob